Establish a regional sponsorship strategy and program that aligns and supports the brand strategy, ensuring alignment and cohesion between them both to establish Sun Life Asia as an iconic brand.
Leverage on the global sponsorship priorities to develop a regional program that grows and elevates our brand profile and supports bringing our purpose to life under the regional framework, local activation model.
Coach and guide countries on the establishment of the local activation programs to ensure the sponsorship programs (events, marketing, competitions, etc.) are maximizing the investment and lifting our brand position while keeping in context with the local business and positioning.
Partner with colleagues across the business to ensure that various regional and local sponsorship events are planned ahead, avoiding overlaps and timing conflicts within the countries.
Establish a best practice framework to enable countries to ensure a robust and cohesive approach to establishing and managing strategic sponsorship activity.
Lead and manage regional relationships, negotiations and contracts and ensure the best interests of Sun Life are being considered, and support and guide the countries in this respect.
Establish a structured program to measure effectiveness of the sponsorship activities, constantly evaluating the benefits of each and the return on investment.
Develop and leverage strategic sponsorships and philanthropic initiatives to positively impact the how employees feel about Sun Life, showcasing a commitment to social responsibility and community engagement.
Marketing Planning
Manage the annual campaign planning process in Asia, driving the business units to deliver excellence in the planning process, timing, and quality of media purchasing and performance.
Coach and guide countries on the establishment of the local plans that deliver across CXM and delivery to the stated business strategy.
Ensure Finance and strategy teams planning efforts are included, reflected and aligned to both RO and Local teams' plans.
Support the Head of Brand and Marketing in developing strategies that advance Sun Life Asia's brand & overall marketing campaign objectives.
Support with the reporting requirements to Corporate and local teams to ensure plan delivery and governance.
Philan
Benefits
Health insurance
Additional Information
You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Job purpose
The Senior Manager of Partnerships & Planning is responsible for leading the development and implementation of the Sponsorship & Philanthropy partnerships across the region AND ensuring the successful planning of Asia's regional marketing activity in line with the Corporate planning process.
It requires a dynamic approach to developing strategies and programs ensuring quality, consistency, and adherence to plans and of marketing materials to the brand positioning and corporate guidelines.
Reporting to the Head of Brand and Marketing for Asia, this individual is responsible for three primary objectives:
Contribute to the growth in brand health (60% by 2028) through Sponsorship and affinity partnership activities.
Leverage the marketing planning process to provide consultation and support to our marketing teams across Asia, to help them deliver on, measure, and surpass their marketing / campaign targets.
Lead and develop the regional Philanthropy strategy, aligning to corporate objective and wider sustainability effort. Deliver and maintain regional governance and approvals of Asia Philanthropic spends and continually work towards aligning and simplifying our donations effort to maximise its impact.
The ideal candidate will be collaborative and have the gravatas to manage numerous senior stakeholders both internally (across Corporate, Regional and Local businesses) and externally (with agencies and partners) to understand business needs and how each function operates and its specific objectives which guides clarity, enables challenge and optimization on plans as well to provide sound support on sponsorship and philanthropic activities.
Sunlife · Taikoo Shing, Hong Kong Island