A New Business Account Manager is responsible for acquiring new clients, building relationships, and driving revenue growth for a business. Their primary focus is on identifying, pursuing, and closing new business opportunities, rather than managing existing accounts. If Eric is visiting existing accounts he always makes sure he can sell an additional product.
Responsibilities
Prospecting and Lead Generation:
Identify potential clients through market research, networking, and lead generation activities.
Use tools like LinkedIn, Salesforce, or industry events to find and connect with prospects.
Building Relationships:
Develop and nurture relationships with key decision-makers and stakeholders in target companies.
Serve as the primary point of contact during the initial stages of the relationship.
Understanding Client Needs:
Conduct discovery calls or meetings to understand the prospective client's pain points, challenges, and business needs.
Present tailored solutions that align with the client's objectives.
Sales and Negotiation:
Prepare and deliver compelling sales pitches, proposals, or presentations.
Negotiate terms and close deals that meet the company's revenue and profit targets.
Market Research and Strategy:
Stay informed about industry trends, competitor activities, and market conditions to identify opportunities.
Work with marketing and product teams to refine offerings based on client feedback.
Collaboration:
Partner with internal teams, such as product development, and support, to ensure a seamless onboarding process for new clients.
Transition new accounts to account managers or customer success teams for ongoing relationship management.
Performance Tracking:
Meet or exceed sales targets and performance metrics, such as revenue growth, lead conversion rates, and pipeline development.
Use Salesforce to maintain accurate records of leads, interactions, and sales activities.
Brand Representation:
Act as an ambassador for the company, representing its values, products, and services to potential clients.
Requirements
Strong communication, persuasion, and negotiation skills.
Proficiency in sales tools and CRM software.
Analytical thinking and problem-solving abilities.
Resilience, self-motivation, and a results-oriented mindset.
Ability to work independently while collaborating effectively with a team.
Knowledge of the company's industry and its target market.
Solera · Utrecht