Websites and Marketing Technology Intern (Student Wage)

About the role

Core functions include: Main responsibility: Migrate content from our old websites into a modern content management system built on Contentful, and support AI enabled workflows within the tool with metadata development, tagging, and image optimization. Crop and size digital collateral for web and other platforms. Audit Darden websites using SEMrush to identify technical issues such as broken links, misspellings, and missing or incorrect metadata, improving overall site quality and user experience. Resolve reported 404 errors by updating or redirecting outdated URLs, ensuring seamless navigation and preserving search engine rankings. Review and update page metadata (e.g., meta descriptions, titles) to align with SEO best practices, enhancing the School's visibility in search results. Collaborate with AI-assisted tools to draft and refine metadata, gaining hands-on experience with emerging technologies in digital marketing. Re-scan and validate website updates through SEMrush to confirm issue resolution and track improvements over time. Use Google Analytics to monitor website performance and measure the impact of updates, developing data analysis skills while informing ongoing optimization efforts. Crop and size digital collateral for web and other platforms Support the AI-workflows in our digital asset management system (Bynder.)