5+ years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Advanced degree in relevant field
Prior in-line marketing experience
Oncology or specialty care experience highly preferred
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Experience leading a team
Excellent oral and written communication skills, with ability to communicate complex constructs clearly and concisely
Ability to manage complex projects Demonstrated ability to work in matrixed environment and lead without authority
Strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process, and procedures.
High capability at working collaboratively, thinking strategically, and operating effectively in a rapidly evolving and competitive marketplace
High ethical standards and personal integrity
Date Posted
09-Jun-2026
Closing Date
23-Jun-2026 Our mission is to build an inclusive environment where equal employment opportun
Benefits
Health insuranceDental insuranceVision insurance401(k)Paid time offEquity / stock optionsPerformance bonus
Additional Information
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life
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As Director, Consumer & NPP Marketing, you will play a critical role in shaping and designing our Hematology launch marketing plans, and in partnership with the Franchise leadership. The position reports directly into US Head of Marketing and will work closely with cross-functional teams.
The role will require effective collaboration with the Sales, Field Marketing, Insights & Analytics, Medical Affairs, Sales Training, Nurse Education, and Market Access teams.
Role Description:
The Director will be responsible for the brand's digital strategy. This position will lead a team of up to 4+ marketers. Your team will be charged with developing and executing upon a robust digital commercial strategy with the Hematology franchise. Will work in close partnership with other members of the cross-functional team. This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology and the Oncology Business Unit.
Key Accountabilities
Lead implementation of HCP, non-personal, DTC which is inclusive of digital marketing strategies in the US market for multiple indications
Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness
Support the creation of campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution
Contribute to a team culture built on the foundation of trust, and open communication
Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
Collaborate closely with HCP marketing efforts to deliver integrated brand strategies
Effectively manage marketing budget for areas of responsibility
Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices
Astrazeneca · Us - Gaithersburg, MD