The Area Sales Director, Event Strategy & Performance drives revenue across assigned venues by developing sellers, leading core sales routines, and elevating salesmanship on live opportunities. This role owns coaching, pipeline inspection, strategy execution, and cross-functional alignment to deliver consistent, predictable growth across the market. The role will require weekly travel amongst assigned venue locations.
Responsibilities
Coach & Develop Sales Leaders
Lead and develop Venue Sales leaders through consistent 1:1 coaching, call reviews, and live deal strategy
Drive performance through Power Hours, on-site tour coaching, and support on complex opportunities
Mentor sellers on objection handling, live call execution, and high-stakes client interactions
Build a culture of sales excellence and continuous improvement across all venues
Own Performance & Accountability
Own revenue performance across venues by driving target achievement and improving conversion rates
Inspect pipeline health and ensure consistent execution of sales standards, tools, and behaviors
Identify performance gaps early and act decisively to course correct and protect revenue
Hold teams to a high bar - results, behaviors, and standards are non-negotiable
Drive Strategy & Market Alignment
Lead weekly 1:1s with Event Sales Directors and Managers, daily market huddles, and weekly sales meetings
Develop and refine market-level business development strategies and top account plans
Partner with General Managers to align strategy, forecasts, priorities, and execution plans
Integrate execution with the Venue Support Center Sales Leadership to drive organizational alignment
Manage Operations & Reporting
Maintain a data-driven approach through dashboard reviews, reporting analysis, and sales coordination
Identify data gaps and performance trends before they become problems
Oversee event closeouts to ensure accuracy, completion, and a strong post-event guest experience
Represent the Brand in Market
Travel between venues (50%) to provide in-person coaching, support, and operational alignment
Build and maintain relationships with key accounts, community leaders, and business partners
Serve as a visible, energizing presence that reinforces Topgolf's culture and values in the market
CORE COMP E TENCIES FOR SUCCESS
Being Resilient | Rebounding from setbacks and adversity when facing difficult situations .
Shows persistence in the face of adversity or obstacles, encouraging the sales team to do the same
Helps the organization grow from hardships and difficult experiences across venues
Helps the sales organization recover momentum and confidence after missed targets or setbacks
Displays stability and resilience in the face of crisis, enabling teams to remain focused and productive
Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Creates venues for constructive dialogue within and across market sales teams
Demonstrates candor and openness when discussing strategy, performance, and organizational priorities
Communicates effectively to a wide variety of audiences - from Sales Admins to General Managers to senior leadership
Promotes a free flow of information throughout the market, ensuring alignment across all venues
Drives Results | Consistently achieving results, even under tough circumstances.
Eliminates obstacles that affect revenue performance across assigned venues
Gets results that have a clear, positive, and direct impact on sales and business performance
Drives the sales organization to achieve targets and push forward even in difficult circumstances
Creates an organization-wide sense of urgency around pipeline health, conversion, and revenue growth
Builds Effective Te
Benefits
Health insurance
Additional Information
ABOUT TOPGOLF
Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage , events, and entertainment into one experience that keeps guests coming back.
WHAT WE'RE SEEKING
Are you the kind of sales leader who develops talent as fiercely as you drive revenue? Do you think in terms of pipeline health, conversion rates, and coaching moments - not just closed deals? Are you comfortable holding a team accountable while staying in the trenches with them on live opportunities?
We're looking for an Area Sales Director who leads from the front. Someone who builds high-performing sales teams, inspects performance with precision, and drives predictable revenue growth across multiple venues. This role isn't about managing activity. It's about elevating salesmanship and owning results.
If you're ready to coach, develop, and drive a sales organization; not just oversee one - this is where you do it.
Topgolf · Tg - Venue - Brooklyn Center