In-Store Visibility & Design Lead at Unilever

Design Strategy & Concept Development
Translate brand objectives and commercial goals into compelling in-store display concepts and planogram strategies across all touchpoints.
Develop and own the visual identity for extra displays ( off-shelf ) and permanent fixtures across Big C, Local Modern Trade, and assigned channels.
Integrate shopper marketing insights and trade channel dynamics into design briefs to ensure commercial relevance.
End-to-End Design & Production
Lead full design lifecycle: ideation → technical drawing → supplier briefing → production oversight → in-store installation review.
Create detailed structural specifications and technical drawings for display units, gondola ends, permanent fixtures, and visibility materials.
Manage vendor and production partner relationships, ensuring quality compliance, cost efficiency, and on-time delivery.
Maintain and continuously improve the design standards library, brand asset toolkit, and display guidelines.
Cross-Functional Collaboration
Partner with the CSP , Brand, and Shopper Marketing teams to align visibility solutions with brand architecture and key business priorities.
Work closely with the Execution Lead and Sales to ensure seamless handover from design intent to in-store reality.
Provide design support for key customer presentations and joint business plan discussions.
Team Leadership & Development
Lead, coach, and develop a team of 3 direct reports:
Designer: Mentoring on design craft, execution of production artwork, and asset management.
Operations Manager (Network & Budget): Overseeing display rollout network, vendor contracts, and budget tracking.
Operations Staff: Supporting day-to-day production coordination and administrative operations.
Build team capability in both creative design and operational execution.
Budget & Performance Management
Plan and manage the visibility investment budget; track spend vs. plan and identify cost optimization opportunities.
Define and monitor KPIs for design output quality, project turnaround time, and in-store compliance.
QUALIFICATIONS & EXPERIENCE
Bachelor's degree or higher in Graphic Design, Industrial Design, Visual Communication, or a related field.
Minimum 5-7 years of experience in retail display design, shopper marketing, or visual merchandising - preferably within an FMCG, retail, or agency environment.
Proven track record of managing end-to-end design and production projects, including structural and 3D display design.
Hands-on experience working with Modern Trade accounts (Big C, Lotus's, Makro, etc.).
Demonstrated ability to manage vendors, production budgets, and cross-functional stakeholders.
At least 2 years of team leadership experience.
Technical Proficiency
Adobe Creative Suite: Illustrator (Ai), Photoshop (Ps), InDesign (Id) - Advanced level.
3D & Structural Design: SketchUp and/or AutoCAD for display unit engineering.
Digital Design & Prototyping: Figma or Canva for concept communication and stakeholder presentations .
Strong understanding of print production, material specifications, and structural fabrication processes.
Competencies
Business Acumen: Ability to connect design decisions to commercial outcomes (sell-out, visibility share, conversion).
Creative Problem Solving: Transforms constraints (budget, space, channel requirements) into elegant design solutions.
Project Management: Organized, deadline-driven, and capable of managing multiple projects in parallel.
Communication & Influence: Confident in presenting design concepts to commercial and senior stakeholders.
Attention to Detail: Uncompromising standards in design quality and production accuracy.

In-Store Visibility & Design Lead

About the role

Responsibilities

Benefits

Your Match

Company Intel

What employees say

Interested in this role?