We're Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you'll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.
We're
Responsibilities
Develop and execute NOW's digital marketing strategy for Sports, with accountability for in quarter performance across Programmatic, Paid Search, Paid Social and CTV to deliver commercial targets
Act as the day‑to‑day owner of digital marketing performance, ensuring media is consistently optimised, scaled and evolved to drive sustained growth across NOW's products
In close partnership with our media agency, define and evolve best in class plans, leveraging platform innovation, audience strategy and industry trends while meeting KPI commitments
Translate complex performance data into clear, actionable insight, producing high‑quality reporting that informs optimisation, planning decisions and senior stakeholder discussions
Develop NOW sports test‑and‑learn roadmap, embedding a data‑driven experimentation culture to unlock innovation, efficiency gains and scalable performance improvements including reactive moments.
Lead the delivery of best‑in‑class creative across all digital channels, ensuring insight‑led messaging, strong platform‑native execution and continual optimisation to drive incremental performance and cut‑through
Requirements
Essential criteria:
Proven experience managing digital performance activity end to end, ideally across Programmatic, Paid Search, Paid Social and CTV in an agency, client side or media owner environment
Strong commercial mindset, with experience balancing short term delivery and long term performance optimisation
Confidence owning performance narratives and influencing stakeholders through clear, concise insights and recommendations
A clear track record of ownership, accountability and driving improvement through innovation, testing and optimisation.
Experience managing and developing team members, with a coaching mindset and focus on building high performing teams
Some in platform experience essential - SA360, Meta, DV360
Desirable skills and experience:
Experience in sports, entertainment, subscription or other fast-moving consumer categories, with an appreciation for reactive planning around key moments and trading periods
Knowledge of audience planning and data-led targeting, including the use of customer, behavioural or platform signals to improve campaign effectiveness
Experience contributing to creative strategy and platform-native asset development, with a strong understanding of how creative diversity and messaging drive performance
Exposure to advanced measurement, experimentation or automation approaches that support continuous optimisation and smarter investment decisions
Benefits and perks
There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here's a taster:
Free Sky TV or NOW package, including Sky Sports and Sky Cinema
Pension package with up to 9% employer contribution
Private healthcare with mental health support
Aviva Digital GP and dental insurance
Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
Sharesave and Tech schemes
A range of Sky VIP rewards and experiences
How you'll work
We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.
Your office base
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.
On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.
Benefits
Health insuranceDental insurance
Additional Information
The NOW Sports Digital Marketing team is responsible for driving customer growth and revenue across NOW's sports products through best-in-class performance marketing. Operating across channels including Paid Search, Paid Social, Programmatic and devices, the team delivers always-on activity to acquire new customers, maximise return on media investment, and respond to key sporting moments throughout the year.
Working in close partnership with agencies and cross-functional teams, the team translates performance data into actionable insight, continuously optimising activity and shaping future plans. With a strong focus on experimentation, creative excellence and audience strategy, the NOW Sports Digital Marketing team plays a critical role in delivering commercial targets and scaling growth across a dynamic and highly competitive market
Sky · Osterley