Commerce Media Strategist, Amazon & Retail Media Search

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Tinuiti · Remote

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About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Commerce Media Strategist , you will leverage your expertise to build, drive, and optimize marketing campaigns within the commerce media ecosystem. You will develop sophisticated omnichannel strategies tailored to each client's unique goals, ensuring measurable success and client satisfaction.

Responsibilities

Client-Centric:

Build, drive, and optimize successful Amazon, Walmart, and Target Search marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.

Foster strong working relationships with top-tier clients through effective communication across virtual, asynchronous, and in-person interactions, aiming for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.

Develop sophisticated, impactful omnichannel commerce media strategies tailored to each client's unique goals and challenges, ensuring sustainable achievement of growth, retention, and profitability targets.

Identify new marketing opportunities and repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms, measured by growth in sales volume and brand visibility.

Product-Led:

Integrate Tinuiti's product and technology suite into channel activations, focusing on scalability, growth, and efficiency, and measuring success through achievement of key client metrics and channel-specific success.

Demonstrate fluency in Tinuiti's product app suite through utilizing the tool suite in day-to-day work, answering questions using the app, providing feedback and improvement recommendations, and leveraging the app as a primary method of client communications.

Data & Measurement Data-Driven:

Analyze cross-channel data and insights to interpret trends and make strategic recommendations, ensuring alignment with clients' KPIs and the broader commerce media landscape.

Achieve Same Store Growth targets for clients you manage or support, using data analytics to drive decision-making and optimize campaign performance.

Channel Specific Expertise & The Tinuiti Way:

Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits.

Maintain annual certifications for relevant commerce media platforms applicable to your book of business, ensuring expertise and compliance.

Exemplify innovative thought leadership within your vertical/channel and the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally.

Collaborate effectively with other channel specialists to share knowledge and best practices, fostering a multi-channel approach to client strategies, tracked by collaboration metrics and knowledge-sharing outcomes.

Effectively delegate across commerce team members to execute strategies.

Owner Mindset:

Proactively assess and diagnose omnichannel opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets, tracked by performance metrics and client outcomes.

Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.

Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of strategic objectives.

Take ownership of assigned accounts by proactively managing day-to-day operations, ensuring all deliverables are quality-checked, and consistently monitoring performance to confirm the account is running as intended.

Ways of working and values

Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.

Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and

Commerce Media Strategist, Amazon & Retail Media Search

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