Develop, manage and implement TTL media briefs and plans for Sky and NOW products.
Ensure we're delivering new and innovative media plans that deliver on brand and sales objectives.
Work with our media agency to make recommendations for media strategy & planning - have a keen understanding of target audience demographics & insights.
Collaborate with media owners to deliver best in class partnerships .
Liaise with creative teams and go to market teams to develop appropriate media strategies to achieve sales targets across all routes to market.
Work alongside the PR team within Sky to align on campaign activity .
Deliver test & learn initiatives across all media, ensuring effective measurement and reporting is in place.
Liaise with various stakeholders including the Insights team to gain solid understanding of customer behaviour to allow greater media segmentation and continuous improvement of media strategies in line with insights.
Understand, monitor and influence marketing measurement. Monitor and present a cohesive view of campaign media effectiveness - and make strategic recommendations for ongoing planning.
Work closely with the econometrics team to ensure the most effective and efficient media plans are implemented.
Support with management of the marketing budget, with a responsibility for tracking spend, including monthly reporting for finance.
Manage all finance requests through the online system and financial sign offs / processes with our agencies.
Monitor & report media market changes in the landscape and new developments, as well as review and report on competitor activities.
Leverage UK media learnings and innovation to maximise budgets and apply to Ireland.
Requirements
Experience in media planning across all channels, with a big focus on digital channels. Media agency experience is desired.
Media strategy, planning and analysis experience.
Understanding of econometrics and other modelling techniques and be familiar with working alongside finance on budget management.
Experience in a very fast moving, dynamic business environment, working to tight deadlines and prioritising workload.
Strong communicator who enjoys working as part of a wider team, with natural leadership abilities.
Strong interpersonal skills as internal & external relationships are key to the role.
A strong eye for detail and impeccable organisational skills are crucial.
Strong reporting and communication skills essential.
The Rewards:
There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:
Sky Q, for the TV you love all in one place
A generous pension package
Private healthcare
Discounted Broadband
Access to a wide range of exclusive VIP rewards and experiences
How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
Your office base:
This role is Dublin based in our offices in Burlington Plaza, Dublin 4 wit
Benefits
Health insurance
Additional Information
Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
We're Sky, Europe's biggest entertainment brand. Think top-quality shows. Breaking news. Innovative tech. Must-have products. Careers here mean the freedom and support you need to make an impact - pushing boundaries, creating solutions, hitting targets an d as part of our close-knit team, you'll enjoy plenty of benefits. Plus, experiences you'll only find at Sky.
This role will sit in the Sky Ireland Marketing Team, recently awarded Marketing Team of the Year at the All-Ireland Marketing (AIMS) Awards. The Marketing team is responsible for driving the brand and growth strategy for Ireland across media, digital, propositions and creative.
Sky · Dublin, Ireland