Manager, Omni Marketing

External

Scj · Usa, WI

Full-timeRemoteToday

A/B TestingBudget ManagementConversion OptimizationGoogle AnalyticsSEMSEO

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About the role

Are you a strategic marketer who thrives at the intersection of brand, sales, and shopper experience? As Manager, Omni Marketing , you'll lead the charge in designing and activating bold, integrated strategies that drive growth across every touchpoint-from shelf to screen. In this highly visible role, you'll partner across brand, sales, and product teams while collaborating closely with key retail partners to bring seamless, insight-driven omnichannel campaigns to life. You'll combine creativity with data, turning shopper behavior into powerful marketing moments that accelerate sales and strengthen market share. We're looking for a dynamic, results-oriented leader with a passion for retail and CPG, a sharp analytical mindset, and the ability to connect the dots across channels to deliver meaningful business impact.

Responsibilities

Omnichannel Strategy & Execution

Develop and implement omnichannel marketing plans aligned with business objectives.

Leverage shopper insights and retailer-specific strategies to drive engagement and conversion.

Manage marketing budgets to optimize ROI and ROO.

Activate portfolio strategies in partnership with finance and revenue management.

Optimize channel mix using performance data and Marketing Mix Modeling (MMA).

In-Store & Online Marketing

Lead development of impactful in-store marketing programs and creative briefs.

Collaborate with sales teams to ensure flawless execution.

Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management.

Continuously improve online performance through analytics, A/B testing, and trend monitoring.

Collaboration & Communication

Serve as the key contact for internal teams and retail partners.

Provide shopper insights to inform customer-specific strategies and sell-in materials.

Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution.

Communicate plans, results, and insights across stakeholders.

Share best practices and contribute to process development.

Performance Analysis & Competitive Intelligence

Track and analyze campaign performance and shopper behavior.

Apply insights from analytics and MMA to inform future strategies.

Monitor competitor activity and retail trends to identify opportunities and threats.

Develop competitive strategies to differentiate offerings.

REQUIRED EXPERIENCE YOU'LL BRING

Bachelor's degree in marketing, Business Administration, or a related field with 5+ years of relevant experience, or 3+ years of relevant experience with an advanced degree

Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

PREFERRED EXPERIENCES AND SKILLS

Familiarity with retail media planning and AI/agentic technology integration.

Strong curiosity and self-starter mindset.

Excellent communication and collaboration skills.

Strong project and budget management capabilities.

Experience with e-commerce marketing, SEO/SEM, and conversion optimization.

Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).

Working knowledge of retailer-specific platforms and retail media networks.

Proven success in developing and executing omnichannel marketing campaigns.

Experience managing budgets and analyzing ROI.

Strong understanding of retail marketing principles.

JOB REQUIREMENTS

This role is eligible for domestic relocation assistance

Full-time onsite role in Mt. Pleasant, Wisconsin

Office work environment: Remote work available once a week for eligible employees after initial 90 - day onboarding period

Travel

BENEFITS AND PERKS

The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 109,200.00 USD - 143,325.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition t

Manager, Omni Marketing

About the role

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