As a Trade Events Marketing Manager at Global, you will:
Planning and Roadmap (25%)
Shaping an events and activation plan that brings Global's commercial story to life across Radio, Outdoor, Global Studios and DAX in a way that feels creative, clear and compelling
A clear plan to service different audience and market segments
Supporting the Commercial Marketing Lead in communications and negotiations with external suppliers and events
Project Management & Delivery (50%)
Ownership of work streams or e2e activations themselves - from brief to delivery, ensuring timelines, stakeholders and outputs stay on track
Lead the planning and delivery of client-facing events, hosted experiences, trade activity and internal Sales launches
Work closely with Commercial Design, Communications, the wider Marketing and Sales teams to deliver joined-up activity
Manage multiple projects and work streams at once, balancing deadlines, budgets and stakeholder feedback
Support with securing and managing Talent at events, including
Administration & Reporting (25%)
ROI analysis: Agree clear objectives and success measures upfront, track campaign and event performance, pull together commercial results and insights to share
Proactively implement learnings from previous campaigns
Support budget tracking, supplier management and general project administration wherever is needed, including keeping a clear Log of activity and progress to share with support teams (Legal, Finance)
Keeping an up-to-date Preferred Supplier List to improve efficiency
Ensure activity is delivered to a high standard and in line with Global brand guidelines and processes
What You'll Love About This Role
Think Big: You get excited by big ideas and love delivering standout activations and events that bring Global's commercial story to life.
Own It: You are proactive and accountable, with the drive to lead projects from start to finish and make things happen.
Keep it Simple: You love to be organised, creating clarity, structure and momentum across every stage of a project.
Better Together: You are team spirited, collaborative and brilliant with people, bringing teams and partners together to deliver great work.
What Success Looks Like
In your first few months, you'll have:
Built strong relationships across the Commercial Marketing team and with key stakeholders across the business
Got to grips with Global's commercial priorities, products and customer audiences
Created an Events and Activation calendar that plots key industry events, Global branded events and Commercial activations
Taken ownership of key projects and delivered them smoothly from planning through to execution through excellent project management and communication
Supported the creation of high-quality B2B marketing content and events that engage clients and agencies
Helped improve ways of working across planning, delivery and reporting
Requirements
Experience in Commercial or Trade Marketing, B2B marketing or events
Confidence in your project management skillset with outstanding organisational skills and strong attention to detail
Experience delivering events, activations or campaigns in a fast-paced environment
Comfort with ambiguity and last-minute adjustments to the plan
Strong written communication skills across presentations and event invites and comms
Ability to manage multiple stakeholders with different points of view and keep projects moving at pace
A proactive, positive and solutions-focused approach
Strong interpersonal communication skills and confidence working with a range of teams and seniority levels
Comfortable working wi
Additional Information
Accepting applications until:
19 June 2026
Job Description
Trade Events Marketing Manager
Your Role: Trade Events Marketing Manager - Commercial Marketing
Global's Commercial Marketing team helps bring our brands, products and commercial opportunities to life for agencies and clients through events, activations and comms. This role is reporting into the Commercial Marketing Lead, Events, Activations and Talent, who play an instrumental role in supporting the Commercial Marketing leadership team in planning and hosting top-tier Global-owned events and activations for our Commercial audiences and how we show up at key industry events and moments in the calendar.
This is a new role, created to help support an increased volume of trade activations and events, as Global's commercial proposition expands across Audio, Outdoor and Video. Although this role sits within the Audio & Entertainment Go-to-Market team, you'll also be working across our Outdoor portfolio too.
You'll play a critical role in making sure our marketing activations and events have an overarching plan and are delivered brilliantly, on time and with impact. It's a highly cross-functional role, working closely across the Commercial Marketing team, with external events and industry bodies, and key internal stakeholders across Sales, Design, Communications and Product.
Thisisglobal · Leicester Square - London