Support the development and delivery of the go-to-market plan for Global Player, radio and podcast subscriptions
Turn subscription propositions, offers and content into clear, compelling audience-facing campaigns
Plan and execute marketing activity around launches, promotional offers and key content moments
Work closely with the Subscriptions, Acquisitions, Product, Broadcasting & Content, Commercial, Retention & Lifecycle Marketing teams to ensure campaigns are aligned
Help define audience segments, messaging frameworks and channel plans
Performance, Reporting & Insight (25%)
Support the implementation of robust tracking frameworks across app, web and podcast channels to ensure accurate campaign reporting.
Monitor campaign performance data and analytics, tracking key subscription marketing metrics.
Use mobile attribution and analytics tools such as AppsFlyer to track in-app engagement and acquisition performance, turning data into insights that optimise campaigns and drive subscriber growth.
Pull together regular reporting on campaign delivery, creative performance and lifecycle activity
Identify trends, learnings and opportunities and implement to improve future activity
Share insight clearly with stakeholders and feed recommendations into planning
With a focus on paid conversion, lead day-to-day execution of subscription marketing campaigns, ensuring alignment with owned channels and in-platform touchpoints
Coordinate campaign set-up - including building target and lookalike audiences - briefing, approvals, timelines and delivery
Ensure campaigns are tailored appropriately for each channel
Work with partners and internal teams to make sure activity is optimised for performance and audience relevance
Maintain a clear campaign calendar across subscription activity
Creative Briefing & Asset Production (25%)
Own creative briefing for subscription campaigns from start to finish
Create clear briefs for Design, Video and other creative teams
Manage creative asset production through ideation, briefing, review, feedback, approvals and final delivery
Ensure assets are aligned to the proposition, audience, brand and channel requirements
Use campaign insight and performance data to inform future creative development and testing
What Success Looks Like
In your first few months, you'll have:
Established strong working relationships with stakeholders and teams across the business.
Built a strong understanding of Global Player, Global's brands and the subscription proposition
Taken ownership of creative briefing, campaign planning, campaign delivery, reporting and optimisation
Delivered subscription marketing campaigns across key products
Brought insight and structure to reporting, testing and optimisation
Requirements
Experience working with subscription products and paid digital content
Experience in implementing robust campaign tracking
Confidence working with data to track performance and identify optimisation opportunities is essential
Proven experience delivering multi-chann
Additional Information
Accepting applications until:
10 June 2026
Job Description
Your Role - Digital Growth & Subscriptions Manager
Global is home to some of the UK's biggest and best-loved media brands - from Heart, Capital and Radio X, to our Global Player app, to our podcast slate, which includes The News Agents and My Therapist Ghosted Me.
Global Player allows listeners to enjoy all of Global's radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web, on TV, in car and on smart speakers.
This year we'll offer our app, radio and podcast audiences the choice to subscribe for access to ad-free and exclusive content.
As Digital Growth & Subscriptions Marketing Manager , you will be responsible for bringing Global's subscription proposition to market and helping drive subscriber growth for our app, radio and podcast products. Working closely with Global's Marketing, Acquisitions, Product, Subscriptions and Lifecycle & Retention teams, you will contribute to the strategy and execution for converting users into paid subscribers, leveraging compelling paid social and conversion campaigns.
This is a hands-on growth marketing role for someone who combines campaign delivery with a strong understanding of ROAS, customer lifetime value, performance marketing expertise and a deep understanding of app and subscription-based products.
You'll play a key role in shaping and scaling our subscription offer across app and podcast platforms, supporting acquisition, conversion and retention activity through insight-led, data-driven marketing. Working cross-functionally with Product, Content, Retention and Data teams, you'll own campaign and creative briefing end-to-end, while helping build robust tracking, attribution and reporting frameworks to optimise performance and subscriber growth.
Thisisglobal · Leicester Square - London