Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend
Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations
Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline
Strategic Partnership & Growth Leadership
Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation
Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes
Provide data-driven insights to optimize CAC, LTV, and overall unit economics
Revenue Modeling & Forecasting
Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers
Build and continuously refine scalable revenue models that support short-term execution and long-range planning
Partner with Revenue Operations to ensure alignment between pipeline data, forecasts, and financial plans
Performance Management & Business Reviews
Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities
Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success
Provide actionable recommendations to improve productivity, efficiency, and growth quality
Drive Efficient Processes and Scale
Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making
Build foundational processes, models, and operating rhythms from the ground up where needed, with a focus on speed, clarity, and impact
Drive standardization across forecasting, reporting, and planning workflows
Identify and eliminate manual inefficiencies through automation and system improvements
Team Leadership
Build, develop, and lead a high-performing finance team aligned to GTM priorities
Foster a culture of accountability, curiosity, and continuous improvement
Elevate the role of Finance as a proactive, value-creating partner to the business
Requirements
10-12+ years of progressive finance experience, with significant exposure to commercial finance, FP&A, and GTM support
Proven experience partnering with Sales, Marketing, and/or Customer Success organizations in a high-growth environment
Strong expertise in revenue modeling, forecasting, and SaaS or recurring revenue dynamics (preferred)
Demonstrated ability to operate effectively in a fast-paced, private equity-backed or similarly performance-driven environment
Track record of building scalable processes and driving operational excellence
Experience leading and developing high-performing teams
High proficiency with data, financial systems, and analytics tools; experience leveraging AI/automation is a strong plus
Please note that the salary information shown below is a general guideline only and based on employees in the United States and may be diff
Benefits
Equity / stock options
Additional Information
Join ABC Fitness and become part of a culture that's as ambitious as it is authentic. Let's transform the future of fitness-together!
Our Values
Best Life
We believe great work begins with great people. That's why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work-because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights-personally and professionally.
One Team
From day one, you'll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
We are seeking a high-impact Director of Finance to partner with our Commercial and Go-To-Market (GTM) organization. This leader will own the financial strategy and performance management behind efficient growth, spanning new logo acquisition, customer retention and expansion, and innovation-led revenue streams.
This is not a traditional finance role. You will operate as a strategic partner to the Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), Revenue Operations, and Client Success leadership, helping shape decisions, challenge assumptions, and drive accountability across the revenue engine.
You will lead revenue modeling, forecasting, and business performance reviews while building scalable processes. This role will leverage AI to modernize how Finance supports growth in a fast-paced, private equity-backed environment.
Abcfinancial · Remote