Lead, Product & Entertainment Marketing (Movetix)

About the role

Movetix is the live entertainment and experiences platform within the AirAsia MOVE ecosystem, connecting millions of users to concerts, festivals, sports events, attractions, and exclusive live experiences across the region. As Movetix continues to scale, we are focused on building stronger entertainment partnerships, high-impact marketing campaigns, and integrated travel + entertainment propositions that drive user engagement, ticket sales, and commercial growth. We are looking for a senior Product Marketing & Entertainment Marketing lead to drive end-to-end go-to-market strategy and campaign execution across Movetix product launches, entertainment partnerships, and bundled travel propositions. This role will serve as the key marketing lead for Movetix's event ecosystem - owning the launch and growth strategy for products such as Ticket + Flight + Hotel bundles, marquee concert and festival campaigns, and strategic entertainment partnerships across the region. The ideal candidate combines strong product marketing capabilities with deep entertainment and event marketing experience, and understands how to position, launch, and scale culturally relevant campaigns that drive audience engagement and commercial outcomes. You will work closely with Commercial, Product, Brand, Creative, Social, CRM, PR, and external partners to translate business opportunities into impactful, integrated marketing campaigns.