Understanding of branding principles and ability to adhere to brand guidelines
Experience in international, multi-cultural / multi-layered, dynamic environment
Ability to work effectively across internal and external organizations
Agility and resilience to work and influence within Samsung matrix environment at a local, regional and global level
Structured and strong in analytical skills
Excellent verbal and written communication skills in English
Occasional travel within Southeast Asia & Oceania and to Suwon office in South Korea
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Additional Information
Position Summary
As a Regional Assistant Product Manager, you will play a vital role in driving the success of Samsung Air Solutions in the Southeast Asia and Oceania (SEAO) region. Collaborating with key stakeholders from subsidiaries and the Suwon office (in South Korea), you will be responsible for developing and executing the product strategy tailored to each market and providing marketing support. Success in this role requires strong collaboration with subsidiaries and the Suwon office, as well as the ability to build and maintain robust relationships in this fast-paced environment. Your efforts will ensure the effective delivery of strategic initiatives.
Role and Responsibilities
Oversee the Samsung Air Conditioner product portfolio for both B2C and B2B in the SEAO region
Collaborate with Suwon office to drive product portfolio management and product roadmap ensuring optimal product mix and pricing strategies for profitable growth in SEAO
Develop, execute and improve go-to-market strategies including product positioning, market segmentation, channel mix and competitive landscape
Maintain a clear understanding of market trends, competitors' landscape, customer strategies and challenges. Formulate and execute strategic plans in collaboration with subsidiaries
Conduct regular market sensing, pin-to-pin competitor benchmarking, analysing product specifications, pricing by segments and key promotions
Manage the performance of new product launches, including developing and maintain KPI dashboard
As the product expert, you will identify the marketing support required and create compelling marketing materials such as digital assets, product brochures, sales and marketing toolkits
Collaborate with cross-functional teams to develop multi touch point marketing campaigns that drive awareness, lead generation and partner engagement (including online and offline)
Own and manage SEAO sales & marketing assets/tools and marketing budget
Samsung · Mapletree Business City, Singapore