Ownership to mould a brand-new area as the marketing lead: 10-100 employee small businesses that generally have no TV or telecoms holdings with Sky
Leveraging new products such as Dedicated Internet Access (DIA), Cloud Voice and Stream
Working closely with Sales Effectiveness and propositions colleagues to co-create a plan for growth targeting £50m+ of brand new revenue in the long range plan (LRP)
Identifying quantifiable opportunities, setting the strategy alongside working closely with our Sales teams to deliver a new Operating model
End-to-end breadth of opportunity sizing, test plan as well as resource implication (e.g. demand forecasts across our routes-to-market, delivery plan, business casing & creative & operational requirements)
Highlight the key performance indicators (KPIs) which we should be affecting in our approach
Build an annual plan to pull out the launches, key tests, & performance forecasts
Work alongside our Brand & Messaging, Marketing Operations & Insight teams to ensure our creative, data analytics & customer insight deliveries line up with the plan
Partner with our media agency / media partners to develop new approaches to improve cost efficiencies & drive growth
Support in-quarterly planning & marketing performance impacts based on comparable historic performance & future forecasting
Support in weekly trading meeting preparation and evaluation of performance vs. plans
Requirements
A proven track record of success across both Commercial as well as Marketing roles
Experience of delivering a 'growth plan' unlocking opportunity in a relatively unexplored market segment within a matrix organisation
Evidence of successfully operating an 'end-to-end' approach within a performance focussed organisation
Understanding of the importance of using data to build a commercial & marketing plan
The ability to think on your feet and be comfortable making decisions based on commercial, marketing and/or market experience in UK B2B telecoms
An innovative but pragmatic thinker that will think creatively and drive continuous improvement to deliver the best commercial outcomes for the business
Strong numeracy and commercial literacy. Ability to understand business cases and to size market opportunities as needed - backed by robust insight and data
Expert user of customer insight: working with and distilling multiple and disparate insights and data sources into compelling and actionable recommendations
Excellent communicator (both written and verbal) with ability to influence and confidently lead discussions at all levels from front line to senior management
Team overview :
Sky Business
The Rewards:
There's one thing people can't stop talking about when it comes to #LifeAtSky : the perks. Here's a taster:
Sky Q, for the TV you love all in one place
The magic of Sky Glass at an exclusive rate
A generous pension package
Private healthcare
Discounted mobile and broadband
A wide range of Sky VIP rewards and experiences
How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find ou
Benefits
Health insuranceVision insurance
Additional Information
Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
Sky Business is a new, exciting division of Sky. We're passionate about giving businesses better solutions to keep them moving forward - from Small Business, through Mid Market and Wholesale, to Hospitality - we provide broadband, phone and TV services to the whole UK B2B market.
With an exciting, fast-paced scale up environment but with the support of Sky and parent company Comcast, we're looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you'll grow alongside our business.
This new leadership role sits within the Commercial and Marketing department, focussed on unlocking growth from "greenfield" market segments for both telecoms and TV. To be successful in this role, the candidate must demonstrate ability to 'set the plan' and "test and learn" as much as to lead the marketing activation across both Connectivity & TV.
Sky · Osterley