Digital Marketing and Web Lead

Benefits

Additional Information

Staff - Non Union Job Category M&P - AAPS Job Profile AAPS Salaried - Information Services, Level B Job Title Digital Marketing and Web Lead Department Communications | Dean's Office | Faculty of Forestry and Environmental Stewardship Compensation Range $6,747.50 - $9,701.42 CAD Monthly The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job. Posting End Date June 15, 2026 Note: Applications will be accepted until 11:59 PM on the Posting End Date. Job End Date Ongoing This position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University. At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. Job Summary The University of British Columbia's (UBC) Faculty of Forestry and Environmental Stewardship (Faculty) is recognized globally as one of the leading forestry faculties in the world. Today the Faculty embodies a comprehensive offering of undergraduate and graduate programs that cover a breadth of disciplines including wood products science, natural resources conservation, forest sciences, urban forestry and forest resources management. The successful candidate will act as the lead Faculty of Forestry and Environmental Stewardship digital and web designer. They will oversee the development, design, and management of the Faculty's main websites and key landing pages. In addition, they will be responsible for developing digital assets such as digital ads, digital signage, social media graphics, web story graphics, info graphics, program brochures and banners. The incumbent will work collaboratively to ensure that all web and graphic design projects align with key stakeholders' expectations. Organizational Status While this position reports directly to the Director, Marketing and Communications they act as a lead with staff and faculty in order to realize the requirements and key deliverables of strategic web-based and graphic design initiatives. Work Performed Manages and leads all aspects of the Faculty's digital graphic design and digital ad campaigns for clients within the Faculty. Plans and develops design projects including the creation of original vector illustrations, manipulation of digital images and design/layouts. Leads in the design of creative marketing campaign assets including but not limited to: digital ads, digital signage, banners, social media posts, infographics, newsletters and brochures. Manages relationships with external service providers, such as creative and digital agencies. Presents and defends designs and key deliverables to peers and senior management. Ensures web and digital design aligns with established branding standards. Creates wireframes, storyboards, user flows, process flows and site maps to communicate interaction and web design ideas. Leads web design strategies and project planning overseeing the development and content maintenance of all external and internal websites at the Faculty. Heads all testing and improvements to the design and functionality of the Faculty's websites, ensuring website function across devices i.e. desktop, mobile, tablet. Finds solutions to increase free traffic to the site through the optimization of website pages. Drives SEO and keyword best practices in content creation and content programming. Directs changes to Faculty website structure, content, linking and other factors to improve SEO positions for target keywords. Creates compelling user experience approaches, user interface solutions, interaction behaviours and design systems by establishing a vision through efficient design and user-flows. Optimizes sites for maximum speed and scalability. Establishes, promotes and educates colleagues on digital design guidelines, best practices and standards to ensure a thorough understanding of brand consistency across all digital platforms and assets. Leads the development of manuals and templates to keep team documentation current and accurate. Makes recommendations on the purchase of tools to aid in the improvement of the design and/or performance of Faculty websites. Responsible for website performance reports and recommendations for optimization. Performs other related duties as required. Consequence of Error/Judgement May need to balance multiple projects with competing deadlines and make decisions