Paid Lead at Theaccessgroup

The Paid Lead role will be responsible for the strategy, management and optimisation of the Tradify digital channels. Key responsibilities include:
Define the strategy, and manage the implementation and optimisation of our digital channel performance including Paid Search, Review Sites, Meta, Tik Tok, App Store and Google Play Store etc.
Identify and test new digital lead gen opportunities to increase the volume of MQL's (and sales)
Manage and optimise the performance of digital top-of-funnel brand campaigns to increase reach, content views and drive future demand
Ownership of the paid digital strategy and responsible for driving growth, efficiency, ROI and continuously evolving the strategy as we grow
Ownership of paid digital landing page performance and ongoing optimisation to improve conversion
Develop and implement a plan to improve efficiency and conversion rates from paid digital
Oversight and involvement of creative assets for digital channels
Deliver daily, weekly and monthly reporting and analysis on digital channel and campaign performance to measure and optimise ROI and CAC
Your skills and experiences might also include:
Demonstrates a passion for Digital and experience across multiple Channels is a must.
Commercial awareness, Analytical mind + Eye for detail - Ability to see through the Customers' eyes and articulate via real insight and data, where improvements are needed to achieve a 1st class Website/Content/Buyer Journey experience
Proven 5-8 years' experience in Paid Media hands-on management roles
Proven experience AND success executing multi-channel digital marketing plans
A deep understanding and experience in digital lead generation and conversion rate optimisation.
Thrives on implementing, managing and optimising the performance of a variety of digital channels, including but not limited to websites, Paid Search, Review Sites, App Stores, Facebook etc, to drive global demand generation.
Hands-on experience using tools like Google Analytics, Google Ads, Google Playstore, Facebook etc
Track record of innovation and marketing experimentation, with clear examples of truly unique ways they've successfully driven digital demand.
Demonstrable experience driving and owning the paid digital strategy with examples of the outcomes the strategy was driving e.g. growth, efficiency, reducing CAC payback etc
Analytical thinker with experience in campaign reporting, A/B testing design and analysis.
Demonstrated experience testing different messaging, creative, tactics, strategies and approaches and rigorously tracking performance to measure ROI and CAC. Real passion and interest in constantly improving effectiveness.
Can demonstrate skills and experience required to build productive cross-functional relationships and collaborate to identify growth opportunities.
High level of curiosity and innovative thinking.
Action-oriented.
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Paid Lead

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