Drive complex and diverse communications research projects, including primary research (quantitative and qualitative), measurement, and secondary research in partnership with account teams
Provide strategic counsel to clients and internal teams through data-driven insights and analytics expertise
Deliver market and audience intelligence, including social and digital landscape analysis, audience behavior analysis, sentiment analysis, keyword research, search performance, and competitive analysis such as share of voice and message pull-through
Partner on client analytics discussions involving reporting, optimization, and recommendations to improve performance
Build measurement frameworks, develop searches and dashboards, and create client-facing reports and insights
Conduct AI-search visibility research and Generative Engine Optimization (GEO) analysis across multiple platforms and model ecosystems
Develop strategic insights into how content is surfaced, ranked, and synthesized within AI-driven search systems
Translate data into meaningful storytelling, actionable insights, and strategic recommendations that support client planning and decision-making
Stay informed on emerging analytics technologies and recommend new tools and platforms that enhance agency capabilities
Mentor and support research analysts and analytics managers by sharing best practices and helping improve reporting quality, speed, and accuracy
Collaborate closely with creative planning, strategy, and other cross-functional teams across the organization
Support agency-wide training initiatives focused on analytics, measurement, and AI capabilities
Requirements
Bachelor's degree in Business Analytics, Computer Science, Statistics, Mathematics, or a related field
7+ years of experience working with an integrated marketing and communications agency or in-house experience in research, analytics, or insights-focused roles
Advanced experience working with frontier AI models (e.g., LLMs) and evaluating their behavior in real-world applications
Proficient in leveraging agentic platforms to design, build, and optimize automated research workflows
Experience implementing scalable automation pipelines to improve data collection, analysis, and insight generation
Experience defining measurement plans and analyzing performance across marketing campaigns, including media analytics, web analytics, and CRM measurement
Skilled in creating complex Boolean queries and using analytics tools such as Cision, Brandwatch, Talkwalker, Rival IQ, Meltwater, and Signal AI
Expertise in Excel, Google Sheets, Google Analytics, and one or more contemporary data visualization platforms (e.g., Tableau, Power BI, Google Data Studio), along with SQL
Experience with AWS, Python, R, or other statistical computing/programming languages is a strong plus
Experience working with third-party APIs for data collection and processing
Ability to evaluate and manage analytics tools and platforms, including vendor relationships and quarterly audits
Strong ability to synthesize data into actionable insights and compelling narratives
Excellent problem-solving, critical thinking, and independent decision-making skills
Strong project management capabilities with the ability to adapt, prioritize, and manage multiple workstreams in a fast-paced agency environment
Experience collaborating across multiple client accounts and cross-functional teams
Experience across healthcare, consumer, B2B, and technology sectors is preferred but not required
Exceptional verbal and written communication skills
. Benefits & More
You will receive a competitive base salary and bonus opportunity
You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible
Benefits
Health insuranceDental insuranceVision insuranceFlexible schedulePerformance bonus
Additional Information
Ruder Finn is seeking a Vice President of Research & Analytics to join its award-winning TechLab team. This role will serve as a strategic partner across the agency, collaborating with client leaders, branding and communications strategists, and creative teams to deliver impactful research, analytics, and insight-driven strategies for clients and prospects. The position works closely with teams across the U.S. and India in a highly collaborative, fast-paced environment focused on innovation, AI, and emerging technologies.
The ideal candidate brings strong strategic thinking capabilities and deep expertise across research methodologies, analytics platforms, storytelling, and data interpretation. They should be highly skilled in translating complex data into actionable insights and compelling narratives, with experience spanning web analytics, social analytics, audience intelligence, and measurement strategy. This role is both strategic and hands-on, supporting major client accounts while contributing to the agency's broader AI and technology initiatives. It is an opportunity to help shape the future of research and analytics within a growing, technology-forward organization.
Ruderfinn · Us Austin, TX