Serve as company's primary storyteller-crafting and guiding narratives that emotionally resonate with our audiences and align with Arcis' brand purpose.
Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration.
Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications.
Build a central narrative framework that aligns with brand pillars-highlighting club life, member and guest experiences, hospitality, innovation, and transformation.
Content Marketing & Demand Generation
Lead the vision, development, and execution of an integrated content marketing and digital demand generation strategy that supports brand growth, lead generation, and member engagement.
Own and manage a content calendar for both Arcis and in working with our 77 clubs across all platforms-web, blog, social, email, video, and digital campaigns.
Work closely with Revenue Operations to leverage HubSpot CRM and other sales and marketing technology tools to execute campaigns, automate workflows, segment audiences, and optimize performance.
Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth.
Social Media Excellence
Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
Establish content pillars and social-first formats that are optimized for engagement, storytelling, and lead generation.
Guide day-to-day social execution, from creative development and calendar planning to community management and real-time content.
Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency.
Develop and implement reputation management strategies, including management, monitoring, and performance, across social channels and listening platforms.
Video, Visual, AI, & Emerging Media
Drive the development of original branded video series, documentary-style content, and dynamic short-form video (or other content types) for social and digital.
Explore new formats and platforms (e.g., Reels, Shorts, TikTok, LinkedIn, YouTube, podcasts, etc.) to expand brand storytelling.
Collaborate with creative and production partners to deliver high-quality visual storytelling at scale.
Explore use of AI and other emerging media as a technology solution for building and scaling content.
Leverage HubSpot CRM platform (Marketing and Social Media modules) for supporting social media and content marketing.
Influencer and Content Creator Partnerships
Build and nurture relationships with both internal and external content creators, influencers, and brand ambassadors that align with Arcis' lifestyle ethos.
Co-crea
Benefits
Vision insurance
Additional Information
Club Location:
Arcis Golf - Corporate Office - Dallas, TX
Arcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit, humble heart, and a genuine respect for one another.
ABOUT ARCIS GOLF
Arcis Golf is redefining the modern club experience. With nearly 80 premier private, resort, and daily-fee properties across the United States, we are building vibrant communities centered on elevated service, lifestyle, and innovation. Our brand is built on closely curated experiences-and we believe the right story, told the right way, inspires connection, loyalty, and growth.
Come shape the voice, story, and digital presence of Arcis Golf and our portfolio-and help us inspire the next generation of golfers, members, subscribers, and club enthusiasts.
POSITION SUMMARY
Arcis Golf is seeking a bold and imaginative Vice President of Demand & Content Marketing to lead the development of an industry-defining marketing ecosystem that elevates our brand, drives inbound digital leads, and demonstrates measurable ROI across all channels.
This is a key leadership role responsible for shaping the narrative strategy of Arcis Golf and our curated collection of clubs-while ensuring our content and campaigns are powered by strong digital marketing execution, HubSpot CRM expertise, and data-driven insights. You will work with leadership, our Clubs, and subject matter experts, as well as creators and influencers, to unify our brand voice and ensure every story we tell-whether on Instagram and other social channels( Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.) on our websites and digital ecosystem, and other marketing channels-feels undeniably Arcis and delivers measurable business impact.
You're part content strategist, part demand marketer, and part digital innovator. You understand how stories inspire connection-and how to translate those connections into qualified leads, pipeline, and revenue.
Arcis · Arcis Golf - Corporate Office - Dallas, TX