PR & Influencer Specialist

Benefits

Additional Information

PR & Influencer Specialist Are you passionate about storytelling, media relations, influencer marketing, and social media? In this role, you will play a key part in shaping and delivering our communications strategy across Spain and Portugal, with a strong focus on PR and reputation, while leading influencer marketing and social media as key amplification and engagement channels for our consumer business. You will develop engaging and impactful communications aligned with business objectives and Sony's core values, while helping strengthen our visibility and reputation across PR, influencer marketing, and social media. You will: Lead and execute PR campaigns aligned with business priorities (product launches, innovation, corporate reputation, partnerships, CSR), from ideation to delivery. Build and maintain strong media relationships across Spain and Portugal, including top-tier contacts in technology, business, lifestyle, and consumer media. Develop and manage an influencer ecosystem, identifying relevant creators (tech, lifestyle, entertainment), leading briefing, negotiation, and performance tracking. Plan and deliver PR-driven events and launch moments (press events, media briefings, influencer activations), ensuring high impact, strong attendance, and media coverage. Turn business and product milestones into compelling stories, ensuring consistent messaging across media, influencers, and social channels. Own the PR and influencer calendar, ensuring alignment with marketing and business objectives. Own and lead the social media strategy across key platforms (Instagram, TikTok, X, etc.), ensuring alignment with PR and influencer campaigns. Provide guidance and direction to junior resources (e.g. intern) supporting day-to-day social media execution. Identify and secure speaking opportunities, events, and partnerships to increase brand visibility and thought leadership. Manage relationships with key external stakeholders, including agencies, partners, and relevant organizations. Support crisis communications and issues management when needed. Manage budgets and external agencies, ensuring efficient and high-quality execution. You Will Bring University degree, additional training, or equivalent qualification in Communications, Marketing, Journalism, PR, or a related field. 4+ years of experience in PR, communications, influencer marketing, or a related field. Proven track record in corporate PR, media relations, and campaign execution. Hands-on experience managing influencer campaigns end-to-end. Experience defining and leading social media strategy and content direction. Strong storytelling and writing skills, with the ability to translate complex topics into engaging narratives. Solid understanding of social media platforms, trends, and analytics tools. Experience managing multiple internal stakeholders and aligning them around common objectives. Experience briefing and managing agencies and external partners. Proactive, hands-on, and results-oriented mindset Interest in technology, entertainment, and consumer products. Fluent Spanish and excellent spoken and written English. Portuguese will be valued. Your new office In our Barcelona office you can enjoy a modern and open working environment with unbeatable views of the city. Located in Avenida Diagonal, in an energy efficient building, it is very convenient to reach the office by public transport. You can enjoy your lunch or coffee in our office kitchen, on the terrace next to the lobby, or you can walk to one of the many restaurants and shopping centres nearby. Life at Sony We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture. We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about. You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap! Bring your uniqueness to Sony We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony's purpose - 'to fill the world with emotion, through the power of creativity and technology'. We want you to bring your u