Ownership to mould a brand-new team encompassing end-to-end planning, delivery & analysis of base management for Sky Business
Quantify the commercial opportunity for growth within the existing customer base (driven by product holding as well as retention improvements)
Highlight the key performance indicators (KPIs) which we should be affecting in our approach
Develop a base management marketing strategy to support our wider commercial goals
Identify the tactics required to deliver the new base management marketing strategy, including media channels, budgets & testing against hypotheses
Build an annual marketing plan to pull out the key campaigns & performance forecasts
Work alongside our Brand & Messaging, Marketing Operations & Insight teams to ensure our creative, data analytics & customer insight deliveries line up with the plan
Partner with our media agency / media partners to develop new approaches to improve cost efficiencies & drive growth
Own the development & delivery of campaigns designed to improve customer value generated from our marketing
Support in-quarterly planning & marketing performance impacts based on comparable historic performance & future forecasting
Support in weekly trading meeting preparation and evaluation of performance vs. plans
The role will be supported by marketing managers
Requirements
Experience of delivering base management & associated marketing within a matrix organisation
Proven track record of successfully operating an 'end-to-end' approach within a performance focussed organisation
Understanding of the importance of using data to improve marketing efficiencies across our base activities
The ability to think on your feet and be comfortable making decisions based on marketing and market experience in UK B2B telecoms
An innovative but pragmatic thinker that will think creatively and drive continuous improvement to deliver the best commercial outcomes for the business
Strong numeracy and commercial literacy. Ability to understand business cases and to size market opportunities as needed - backed by robust insight and data
Expert user of customer insight: working with and distilling multiple and disparate insights and data sources into compelling and actionable recommendations
Excellent communicator (both written and verbal) with ability to influence and confidently lead discussions at all levels from front line to senior management
Experience of team & people management
Team overview:
Sky Business
The Rewards:
There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here's a taster:
Sky Q, for the TV you love all in one place
The magic of Sky Glass at an exclusive rate
A generous pension package
Private healthcare
Discounted mobile and broadband
A wide range of Sky VIP rewards and experiences
How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
Your office base:
Osterley :
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.
On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beau
Benefits
Health insuranceVision insurance
Additional Information
Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
With an exciting, fast-paced scale up environment but with the support of Sky and parent US company Comcast, we're looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you'll grow alongside our business. This new leadership role sits within the Commercial and Marketing department, focussed on driving engagement, commercial value & retention across both our Connectivity & Hospitality businesses (1-100 employees).
Sky · Osterley