Enable the Regional Earned Team: Develop the global strategies, frameworks, and playbooks the regional earned team uses to build and execute locally relevant plans, creating freedom within a clear framework so regional execution stays coherent with the global narrative.
Influence the Narrative Upstream: Work with Marketing peers early in the planning process - be an active voice in the strategies, ideas, and narratives that define how Sonos shows up, not just the function that distributes them.
Content Creation and Messaging: Oversee the development of press materials, messaging toolkits, executive communications, and thought leadership content, ensuring everything is on-narrative, accurate, and consistent across markets.
Performance Measurement and Reporting: Establish KPIs and report regularly on PR and corporate communications activity and its impact on team and business goals.
Budget and Agency Management: Manage PR agency relationships and the PR budget, ensuring efficient use of resources and clear accountability for outcomes.
You Are:
An engaged and passionate PR leader who knows what it takes to drive successful earned stories and media relations
A strategic and strong communicator, with a proven track record in executing global public relations, media relations and communications programs that ladder into larger brand and marketing strategies
Experienced in corporate communications as well as earned med
Benefits
Vision insurance
Additional Information
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role is located on-site at one of our offices
This position is office-based, meaning regular in-person collaboration or use of office equipment is essential to maximize effectiveness for this team and/or position. Qualified applicants must live within commuting distance of New York and should expect to be in office a minimum of 4 days per week.
Reporting to the Head of Communications, you will lead the Global PR and Corporate Communications function at Sonos, charged with building and maintaining brand reputation and awareness through earned press coverage and journalist advocacy. This role sits within the Communications team at Sonos, which also encompasses influencer/community and owned social.
You are responsible for developing global PR and corporate communications strategies that deliver against business and marketing objectives, spanning brand and product PR, executive positioning, and thought leadership.
Strategies should carefully balance global ambitions with local market nuance and needs, and include guidance and frameworks that maintain brand consistency while allowing for local adaptation. Development and execution of these strategies will require close collaboration with Brand Strategy, Brand Creative, Brand Marketing, Commercial Marketing, and regional marketing teams, as well as Executive Communications, Investor Relations, and CX, and you will be an active voice in shaping the strategies, ideas, and narratives that define how Sonos shows up.
You will have the opportunity to partner with the Head of Communications in building the Corporate Communications function from the ground up. This includes vision-setting, shaping processes and assessing what the function needs to run well. You will also define the lanes and shared responsibilities that determine how Global PR and Corporate Communications operates within the Communications team, the broader Marketing org, and across the business.
Your success will be measured by your ability to earn coverage of the right quality in the right places, build a coherent and credible corporate narrative, and operate as a trusted strategic partner across the organization.
Sonos · New York, NY