Plan, execute, and optimize UK and EMEA-focused demand generation and ABM campaigns, with a heavy emphasis on in-person and virtual events (industry conferences, executive roundtables, webinars, partner events) to drive qualified pipeline.
Support ABM programmes by building targeted account lists, designing account-specific journeys, and partnering with sales to deliver personalized outreach and experiences for priority accounts.
Own the end-to-end field marketing event lifecycle for the UK market, including audience selection, invitations, registrations, on-site/virtual experience, and structured post-event follow-up and nurture.
Build, maintain, and optimize campaign structures in Salesforce and the marketing automation platform to ensure accurate attribution, tracking, and consistent measurement across ABM, field, and digital programmes.
Analyse campaign, ABM, and event performance using Salesforce reports and dashboards, as well other analytics tools, to identify trends, surface insights, and recommend optimizations.
Own lead and pipeline reporting for designated UK/EMEA programmes, including regular views of lead volume, conversion rates, pipeline creation, and influenced/attributed revenue.
Monitor funnel performance (leads, MQLs, SALs, SQLs, opportunities) for UK and EMEA stakeholders and recommend data-driven optimizations to improve conversion rates and velocity.
Partner closely with UK sales and account teams to align on target accounts, territories, ABM plays, and follow-up motions, ensuring clear SLAs, feedback loops, and shared KPIs.
Collaborate with field marketing and global campaign teams to adapt global plays for the UK and key EMEA markets, ensuring events and ABM activities are integrated into broader campaign motions (pre-event promotion, content strategy, and post-event nurture).
Maintain high standards of data quality in Salesforce and marketing systems, including accurate campaign membership, lead source, account/territory alignment, and contact data.
You will be successful in this role if you have:
Key Qualifications
Experience Level
Typically, 4-8 years in B2B technology marketing
Strong field marketing and demand generation experience
Experience supporting enterprise sales teams
Target Market Experience
UK and DACH marketing experience is highly desirable
Understanding of European buying cycles, procurement processes, and regional nuances
Experience marketing to:
Enterprise accounts (5,000-10,000+ employees)
Large multinational organisations
Accounts generating $ 750 M-$1B+ revenue
Enterprise Field Marketing
Must have experience:
Planning and executing full event lifecycle for in-person and virtual events
Executive roundtables
Industry conferences
Customer events
Partner events
Account-Based Marketing (ABM)
Should be able to:
Build target account lists
Work directly with enterprise sales teams
Develop account-specific campaigns
Coordinate sales and marketing outreach
Track ABM performance
Salesforce
Candidates should be comfortable with:
Campaign creation
Campaign attribution
Opportunity reporting
Pipeline analysis
Lead lifecycle reporting
Dashboard creation
Data & Reporting
Strong capability in:
Salesforce reporting
Pipeline analysis
Lead conversion metrics
MQL → SQL → Opportunity tracking
Power BI or similar analytics tools
Core Competencies
Data-driven and detail-oriented, with a strong focus on measurement, reporting, and continuous improvement.
Excellent stakeholder management and collaboration skills across marketing, sales, operations, and analytics teams.
Proactive problem-solver who can identify issues in data, process, or execution and recommend practical solutions.
Comfortable operating in a fast-paced, matrixed environment while maintaining high standards of quality and accountability to shared metrics.
Stakeholder Management
The role requires someone who
Additional Information
What success looks like in this role:
Unisys is a global technology solutions company that powers breakthroughs for the world's leading organizations. We specialize in delivering secure, cutting-edge digital platforms, cloud and infrastructure services, enterprise computing, and business process solutions.
With a legacy of innovation and a forward-thinking mindset, Unisys helps clients across industries-from government to financial services-transform their operations and achieve mission-critical outcomes. Join us and be part of a team that's redefining what's possible through technology.
The Marketing Executive (Demand Generation) is responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams. The role has a strong focus on account-based marketing (ABM), field marketing event execution and measurement, and rigorous lead and pipeline analysis using Salesforce and other tools to improve lead generation, pipeline quality, and closed-won revenue.
Unisys · London, UK