-Develop and execute targeted marketing strategies for repair solutions that align with Solera's business goals and industry trends.
-Ensure marketing strategies are informed by deep subject matter expertise in mechanical shops (Independent or multiple shop operators (MSOs)) and salvage yards.
-Collaborate with cross-functional teams to align initiatives with Solera's broader go-to-market strategy.
-Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives.
Industry Positioning & Thought Leadership:
-Lead efforts to position Solera's repair solutions as the premier choice for repair MSOs, mechanical shops and salvage yards.
-Translate technical product capabilities into compelling, industry-specific value propositions that address key challenges and needs.
-Establish Solera as a thought leader in auto repair and recycling space.
Market Awareness & Competitive Insights:
-Conduct ongoing market research to stay ahead of industry trends, regulatory shifts, customer pain points, and competitive landscapes.
-Deeply understand the challenges and business dynamics of each of the target audiences listed above.
-Identify the most effective channels (e.g., trade publications, digital platforms, industry events, and professional networks) to engage these audiences.
Campaign Management & Demand Generation:
-Develop and manage marketing campaigns that drive awareness, engagement, and demand.
-Leverage data-driven insights to refine messaging, optimize campaigns, and ensure measurable impact on pipeline and revenue growth.
-Partner with sales teams to create targeted campaigns that resonate with decision-makers in repair ecosystems.
Client Engagement & Value Communication:
-Build strong relationships with key stakeholders in the repair and recyclers industries, acting as a strategic marketing partner.
-Gain a deep understanding of customer pain points such as repair cycle time challenges, and cost pressures and craft marketing strategies that directly address them.
-Develop customer case studies, testimonials, and industry success stories to demonstrate Solera's impact.
Content Strategy & Storytelling:
-Develop high-impact messaging that speaks to the needs of repairers, ensuring alignment with industry language and priorities.
-Collaborate with internal experts, product teams, and external stakeholders to produce compelling content across digital, print, and event channels.
Analytics, Optimization & Reporting:
-Leverage data analytics tools to measure campaign effectiveness and optimize marketing efforts.
-Provide insights that inform decision-making, demonstrating the ROI of marketing initiatives.
-Continuously refine strategies to ensure alignment with evolving market conditions and customer expectations.
Team Leadership & Collaboration:
-Build and lead a high-performing marketing team focused on repair solutions.
-Foster a collaborative and results-driven culture that reflects Solera's commitment to industry leadership and innovation.
Requirements
-Minimum of 8+ years of marketing experience, with at least 3+ years in a leadership role.
-Proven success in developing and executing marketing strategies tied to revenue and business growth.
-Deep knowledge of the auto repair and salvage yard industry preferred.
-Ability to identify industry pain points, articulate compelling value propositions, and determine the most effective marketing channels.
-Strong analytical, strategic thinking, and communication skills, with a track record of data-driven decision-making.
-Experience in demand generation, campaign management, and content marketing tailored to B2B audiences in the automotive sectors.
-Education: Bachelors in Marketing, Business, or a related field.
It is impossible to list every requirement for, or responsibility of, any position. Similarly, we cannot identify all the skills a position may require since job resp
Additional Information
Position: Marketing Director, Repair Solutions
Company: Solera
Location: Westlake, Texas
About Solera:
Solera is the global leader in vehicle lifecycle management, offering an end-to-end platform that supports OEMs, dealerships, insurers, and repair facilities. Serving over 280,000 customers in 120 countries, Solera empowers partners to streamline operations, improve customer experiences, and make data-driven decisions through advanced AI and integrated technology solutions.
Solera · Westlake, TX