Brand Experience Specialist - Los Angeles area

About the role

Does the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of a team that is cohesive and dynamic? If so, saddle up. HOW YOU'LL MAKE A DIFFERENCE Passion for riding Activate rider facing demo and events in your region that drive riders to retail Find the riders, get them on Specialized and drive them to retail Work with the entire team to elevate the rider experience of the brand Coordinate logistics with Field Sales team to drive Retailer Education Coordinate with multiple teams across Specialized to bring the best experience to the rider Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations Report on the results of your efforts Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer. Meet goals set annually to increase rider awareness and drive sell through at Retail Support the Specialized business and riders throughout the USA field WHAT YOU NEED TO WIN Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining Charismatic and authentic presentation abilities - a natural communicator, both written and oral Ability to understand the consumer and drive initiatives based on observed trends Understand powersports events and/or industry Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc. Manage schedule Weekend and evening events are mainstay of the schedule Love of travel and van life Motivated flexibility to roll to the needs of the region Valid driver's license and clean driving record Role and Responsibilities: Partner with Business Development Managers (BDMs) and Sales Align demo/experience plans to revenue targets and sell-through goals Support sales pipeline by creating demand with rider activations Participate in retailer business reviews and territory planning Share field insights and product feedback to influence assortment decisions Time allocation: 20-25% Retail Education and Enablement Deliver structured retail training programs on product, selling, and customer experience Launch and onboard retailers to run premium demo programs Teach staff how to convert demo riders to bike and equipment sales Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM) Reinforce merchandising standards that align with premium brand experience Time allocation: 15-20% Field Activation and Rider Experience Execution Plan and execute retailer ride experiences, demo days, regional activations and brand events Develop activation calendars based on retail priorities and NPI launches Organize event logistics, registration, safety planning, land access, and compliance Manage demo fleet deployment Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback Represent the brand at rides, races, community engagements, and consumer events Time allocation: 45-55% Community and Partner Collaboration Build community influence through partnerships with local ride groups, trail orgs, and ambassadors Support retailer community-building efforts that drive rider engagement and loyalty Support local media and content opportunities by working with marketing and comms teams Time allocation: 5-10% Data, Reporting, and KPI Management Track demo participation, rider journey, follow-up, and retail conversion Report fleet utilization, asset condition, and maintenance planning Provide monthly business dashboards to Sales and BX leadership Maintain rider opt-in database growth through event participation Cross-Functional Collaboration Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams Represent field insights for GTM (go-to-market), product launches, and retail programs Share competitive insights based on market feedback Time allocation: 10% Required Qualifications: Bicycle Retail Mechanic or Team Mechanic Field Marketing and consumer demo work Clean driving record Fluency in Microsoft Office programs About Specialized: First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth