Alexa Enterprise's charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and 'helped our residents connect with their families.' We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.
Requirements
6+ years of professional non-internship marketing experience
Experience leading go-to-market for enterprise software/ hardware product launches
Experience developing messaging, positioning and narrative from the ground up
Experience leading sales enablement, ensuring that sales teams are equipped with product knowledge and know-how to effectively drive customer adoption
Experience developing go-to-market strategies for technical products
Track record of creating compelling technical demonstrations and reference architectures
Experience presenting to executive-level audiences and industry analysts
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
Additional Information
Are you ready to shape the future of how enterprises utilize the next generation of Alexa? We're looking for a Product Marketing lead to help shape and scale our enterprise offering and go-to-market strategy. You'll drive product/feature launches, storytelling, enablement, and collaborate cross-functionally to drive enterprise adoption of the new Alexa, helping them drive revenue and reduce cost.
This role is ideal for someone with strong storytelling skills, thrives in ambiguity, and can lead cross-functionally in fast-moving environments, while keeping senior stakeholders updated on progress.
Key job responsibilities
Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams
Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value
Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity
Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap
Amazon.com · Seattle, WA