Product Marketing Executive (Game)

Responsibilities

• 1/ Product & Commercial Planning
• Oversee planning & execution for new product launches following regional guidelines, including building launching milestones, product positioning, distribution, communication at both ATL, BTL, etc.
• Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full year business targets.
• 2/ Demand Activation
• Understand target customer segments for Game/Mobile to know where and how to approach, convert and win them.
• Build & maintain good relationships with Game / Sony Fan Communities.
• Initiate plans/activities to penetrate and build TOM for PlayStation in gaming communities, and Xperia in Sony Fan esp. at gamers' early phase.
• 3/ Channel Enhancement & Expansion
• Strengthen current channels to ensure sustainable growth for Game/Mobile business.
• Explore opportunities to expand to new channels such as other IT channels, AV, online, etc. to grow not only hardware but also software and accessories.
• Build one Sony by exploring opportunities to collaborate with other Sony categories such as Bravia, Home Theater, Alpha, etc. to penetrate new target customers, create demand and grow sales.
• 4/ Operation & KPIs Management
• PSI management.

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Company Intel

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