Director, Tealium Digital Data & Analytics Strategy

About the role

Who Are We? Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. Job Category Data Analytics Compensation Overview The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. Salary Range $132,800.00 - $219,100.00 Target Openings 1 What Is the Opportunity? At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies. As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives. You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value. You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This is an individual contributor position. What Will You Do? Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s). Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives. Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines. Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps. Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives. Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities. Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing. Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement. Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met. Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams. Provide technical use cases for digital analytics tool assessment and vendor evaluation. Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches. Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy. What Will Our Ideal Candidate Have? Strong technical understanding of digital anal