Customer Development Representative

About the role

How many companies can say they've been in business for over 180 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! Location: This position is located in one of our office in Wixom, MI. Hybrid work, 3 days in office and 2 days remote. What's the role? Customer Development Representative (SDR) The Customer Development Representative (CDR) is responsible for creating qualified sales opportunities across the full ZEISS Industrial Quality Solutions portfolio. This role focuses on identifying active buyers, engaging prospects, and booking high quality meetings for the sales team. The CDR leverages advanced sales intelligence platforms, including 6Sense, to identify accounts throughout North America showing buying intent. The CDR then communicates with these prospects to promote ZEISS IQS solutions for precision measurement and quality assurance applications. Engagement occurs through cold calling, email campaigns, LinkedIn outreach, etc... Additionally, the CDR may utilize AI-powered tools to enhance prospecting efficiency, personalize messaging at scale, and optimize engagement strategies. Sound Interesting? Here's what you'll do: Use Sales Intelligence Tools (ie: 6sense, Navigator...), CRM insights, and other research tools to identify accounts showing active interest Build targeted prospect lists for priority industries, territories, and account segments Run outbound outreach through phone, email, and LinkedIn to start conversations with potential customers Qualify inbound and outbound leads based on agreed criteria and ideal customer profiles Schedule discovery calls, demos, and follow up meetings for the relevant salesperson Research accounts and contacts to ensure every meeting is well prepared Maintain accurate and detailed notes, activities, and qualification steps in the CRM Work closely with Regional Sales Managers and Product Sales Managers for clean opportunity handoffs and follow up Collaborate with Sales and Marketing teams by: Sharing insights such as messaging, objections, and market trends Helping to refine campaigns and further defining the ICP (Ideal Customer Profile) Track conversion metrics from first contact through opportunity qualification Do you qualify? Bachelor's degree from a four-year college or technical school preferred; OR two years of sales experience; OR equivalent combination of education and experience. Experience in an Sales Development, Business / Customer Development, Inside Sales, Customer Support, or other customer facing role Comfortable with prospecting, qualifying, and handling early-stage sales conversations Strong communication skills and an ability to engage prospects with confidence Organized with consistent CRM discipline and attention to detail Curiosity to learn ZEISS products, applications, and customer challenges