Define, own, and champion the global Amazon Marketplace marketing strategy
Lead the planning and strategic direction of retail marketing initiatives across Amazon's suite of advertising tools, including Amazon AMS & DSP, Sponsored Products and more
Set a comprehensive global digital merchandising strategy for Amazon, in partnership with the Brand Experience team, so that regional teams can operate with speed and scale
Develop and manage a rigorous testing agenda to innovate and optimize every stage of the customer journey, from awareness to conversion
Analytics, Measurement & Optimization
Own Amazon-specific performance metrics, including traffic, conversion rate, ROAS, and new-to-brand acquisition
Translate performance data into actionable insights and strategic recommendations
Establish testing roadmaps to continuously improve media effectiveness and content performance
Translate complex data into actionable insights, providing clear recommendations to leadership and cross-functional teams to inform investment decisions and strategic direction
Collaboration & Leadership
Collaborate closely with global and and regional sales and marketing teams to ensure a cohesive, integrated approach to customer acquisition
Lead, mentor, and develop agency and vendor partnerships, providing strategic direction and oversight to ensure high-quality execution and impactful results
Serve as the internal subject matter expert for Amazon Marketplace marketing, educating teams on best practices and emerging trends to maintain Sonos' competitive edge
Manage a team of regional Amazon Marketing Managers (EMEA, Americas, APAC)
Global Marketplace Coordination
Lead Amazon strategy across international markets, ensuring consistency while enabling local optimization
Collaborate with regional stakeholders and in-market specialists to execute effectively across geographies
Identify global opportunities for scale, efficiency, and innovation
Requirements
8-10+ years of experience in Amazon Marketplace marketing, with a focus on full-funnel strategy and execution
Demonstrated expertise in the Amazon advertising ecosystem, including hands-on experience with Amazon DSP, Sponsored Brands, and/or PPC campaigns
Proven success in leading growth marketing initiatives that have delivered measurable business impact and ROI
Exceptional analytical skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations
Strong understanding of marketing technology, attribution models, and data analytics platforms
Excellent leadership, communication, and collaboration skills, with a track record of influencing and partnering with stakeholders at all levels
International experience working with local Amazon teams
Bachelor's degree or equivalent practical experience in Marketing, Business, or a related field
A master's degree (MBA or equivalent) is a plus, but not required
Experience in the electronics or technology industry is a bonus
Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing
Previous experience in a global role, managing performance across different markets and cultures
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 10
Benefits
Vision insurancePerformance bonus
Additional Information
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role is located on-site at one of our offices
This position is office-based, meaning regular in-person collaboration or use of office equipment is essential to maximize effectiveness for this team and/or position. Qualified applicants must live within commuting distance of New York, Boston, or Seattle, and should expect to be in office a minimum of 4 days per week.
Sonos is seeking a Sr. Manager, Amazon Global Marketing to lead our global Amazon marketplace marketing strategy. This role will own Amazon as a critical marketing channel, driving full-funnel performance through retail media, premium content experiences, and cross-functional alignment. You will lead and define the Sonos customer journey on Amazon, ensuring a best-in-class, consistent, and high-converting experience across all Amazon marketplaces globally. You will be a commercial thinker who can confidently interpret business requirements to develop strategic marketing plans.
Amazon is a critical touchpoint in the Sonos customer journey. This role ensures that every interaction, from discovery to conversion, reflects the quality of our brand while delivering strong business results.
If this sounds like you, we want to hear from you.
Sonos · New York, NY