Experience with lifecycle marketing and member journey design
Familiarity with marketing technologies (e.g., Adobe Experience Manager, Marketing Cloud)
Experience leading integrated planning processes at scale
How you will benefit:
A competitive annual salary between $160,000- $175,000
ACG offers excellent and comprehensive benefits packages, including:
Medical, dental and vision benefits
401k Match
Paid parental leave and adoption assistance
Paid Time Off (PTO), company paid holidays, CEO days, and floating holidays
Paid volunteer day annually
Tuition assistance program, professional certification reimbursement program and other professional development opportunities
AAA Membership
Discounts, perks, and rewards and much more
FLEX WORK IN WORK ENVIRONMENT
Benefits
Dental insuranceVision insurance401(k)Paid time offRemote work optionsParental leave
Additional Information
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Job Type:
Full time
Exempt/Non Exempt:
Salary
Job Description:
Primary Duties and Responsibilities (details of the basic job functions):
Summary (Brief summary of overall functions):
The Director, Integrated Marketing leads integrated marketing strategy, planning, and cross-functional orchestration for the Insurance line of business. This role connects business priorities, member needs, and enterprise marketing execution to deliver cohesive messaging and coordinated go-to-market plans across channels. The role also leads the Insurance Integrated Marketing team, driving strategic alignment and adoption of a member-centric, integrated marketing model.
Key Responsibilities include (detailed description of primary job functions/responsibilities):
Integrated Strategy & Planning
Lead integrated marketing strategy and annual planning
Develop go-to-market strategies aligned to enterprise priorities
Define messaging frameworks and marketing roadmaps
Align plans across acquisition, engagement, and retention
Campaign Orchestration
Coordinate execution across Media, CRM, Creative, Digital, Analytics, and Operations
Ensure consistent messaging and experience across channels
Drive cross-functional alignment and execution accountability
Lifecycle & Member Journey
Develop lifecycle and journey strategies
Align messaging to audience needs and behaviors
Identify opportunities to improve engagement and awareness
Performance & Optimization
Analyze campaign and member engagement performance to identify content optimization opportunities
Leverage member insights, market trends and competitive intelligence to inform strategic recommendations
Monitor marketing messaging effectiveness and communicate actionable insights to stakeholders
Stakeholder Leadership & Governance
Serve as marketing lead for Insurance stakeholders
Present strategies and performance to leadership
Ensure compliance with governance requirements
Team Leadership
Foster collaboration, strategic thinking and member-centric marketing practices across the team
Lead and develop a team of managers and professionals
Set priorities and performance expectations
Build integrated marketing capabilities
Supervisory Responsibilities (briefly describe, if applicable, or indicate None):
Provides leadership, coaching, and direction to managers and individual professional level positions.
II. Required Qualifications (these are the minimum requirements to qualify)
Education (include minimum education and any licensing/certifications):
Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
Acg · Tampa New, FL