Social Media Specialist

About the role

The Social Media Specialist leads the day-to-day management and growth of the ASU Alumni Association and Young Alumni social media channels across paid and organic platforms. Working closely with the Director of Marketing, this role plans and execute social media content and campaigns that engage alumni audiences, promote programs and events, and strengthen brand awareness. The ideal candidate is a proactive, creative self-starter with strong content creation skills and an understanding of social media trends, audience engagement, and digital storytelling. This individual should be comfortable independently managing content scheduling, platform execution, community engagement, and campaign support while collaborating with colleagues across the organization. This position is in-office Monday through Friday from 8 a.m. to 5 p.m., with occasional nights and weekends required for event coverage and content capture. The Social Media Specialist researches and identifies trends in digital media, monitors platform performance and audience engagement, and curates content that increases awareness, participation, and attendance for Alumni Association and Young Alumni programs and events. This role is responsible for drafting, editing, scheduling, and publishing on-brand content across organic and paid social media channels, including Facebook, Instagram, LinkedIn, X, Threads, and emerging platforms as appropriate. Essential Duties: Content creation and social media management Create high-quality, on-brand content for social media platforms, including standalone posts, feature stories, Instagram Stories, short-form videos, reels, polls, contests, and event coverage. Manage and curate content across ASU Alumni Association and Young Alumni social media channels to ensure consistent, engaging communication with alumni audiences. Draft, edit, schedule, and publish content across organic and paid social media platforms. Provide live social media coverage for events, including real-time updates, audience engagement, and post-event content. Collaborate with graphic designer and marketing communications specialist to develop visually appealing and effective digital marketing materials. Create and manage time-sensitive content that is accurate, engaging, and aligned with organizational priorities. Demonstrate an understanding of audience engagement strategies across varying demographics and platforms. Organic and paid campaigns Support the development and execution of organic social media strategies that increase brand visibility, engagement, and event participation. Develop, implement, and manage paid digital marketing campaigns across platforms including Meta, LinkedIn, and Google Ads. Monitor campaign performance and optimize content and targeting to support key performance indicators and return on investment. Utilize best practices for organizing, planning, and managing multiple content sources and campaign timelines. Website and digital content support Regularly update and maintain website content to ensure accuracy, relevance, and alignment with current marketing initiatives. Manage and maintain the organization's Flickr account, including uploading, organizing, editing, and curating event and program photography for public use. Implement website and content updates based on performance data and user feedback to improve engagement and user experience. Reporting and analytics Generate and analyze monthly reports on social media performance, paid campaign results, and audience engagement metrics. Use analytics and audience insights to identify trends, improve performance, and support future campaign planning. Provide recommendations for improving digital engagement and content effectiveness. Strategic planning and collaboration Maintain and manage a social media content calendar to support upcoming programs, campaigns, and events. Contribute ideas and recommendations to support organizational marketing and digital communication strategies. Stay informed about industry trends, platform updates, and emerging technologies to support innovative and effective digital marketing efforts. Collaborate with internal teams, chapter vol